Studi Pembentukan Akronim pada Baliho Pilkada Aceh Singkil 2024: Analisis Makna dan Pengaruh Sosial

Abstract

This study aims to analyze the formation of acronyms on the 2024 Aceh Singkil Regional Election billboards and to identify the meaning and social influence generated by the use of these acronyms. The method used is a descriptive method, with data collection techniques through observation and analysis of documents. The data analyzed consisted of acronyms found on the billboards of the Aceh Singkil Regional Elections, such as "SAHABAT" (Safriadi Hamzah Aceh Singkil Hebat) and "DUHA" (Dulmurid-Alhidayat). This research aims to help the public distinguish between abbreviations and acronyms and understand how they are formed and maintained. The findings of the study show that the acronyms on billboards use more combinations of initials, candidates' names or phrases that are easy to remember and relevant to political messages. Acronyms such as "SAHABAT" create an impression of emotional closeness and togetherness with the community, while "DUHA" contains religious meanings that resonate with local cultural values. The use of this acronym serves to strengthen the candidate's image and create an emotional attachment to voters. This study also identifies that the acronym has the potential to affect people's social perception of candidates, increase candidate recognition, and strengthen political appeal in the context of the Regional Elections.