An-Nahdah: Journal of Dakwah and Communication

Transformasi Dakwah di Era Digital: Analisis Strategi Komunitas Shift Pemuda Hijrah dalam Membangun Ekosistem Dakwah Online yang Berkelanjutan

2026-05-16T13:09:14+07:00

The advancement of digital technology has fundamentally reshaped Islamic preaching in Indonesia, shifting from conventional approaches toward more inclusive and interactive practices in cyberspace. This study examines the strategies employed by the Shift Pemuda Hijrah community in building an active and impactful digital-based da'wah ecosystem. Using a qualitative descriptive approach through social media content analysis and community activity documentation, this research identifies three key strategies underlying Shift's success: personal branding, emotional narrative, and optimized multiplatform utilization. Authentic personal branding makes preachers relatable and accessible to urban youth. Emotional narratives grounded in spiritual experiences and affective closeness foster meaningful bonds between preachers and their audiences. Meanwhile, multiplatform strategies enable da'wah to reach diverse societal segments through flexible and adaptive content formats. The findings reveal that the synergy of these three strategies forms a digital community-based da'wah model capable of enhancing participation, strengthening interaction, and ensuring the sustainability of the da'wah movement in the new media era. Academically, this study contributes to the development of digital da'wah literacy while offering practical guidance for Islamic organizations in effectively and sustainably managing online communities.

Popularitas Qari Milenial dalam Ruang Digital: Analisis Dakwah Muzammil Hasballah melalui Media Sosial dan Budaya Religius Kontemporer

2026-05-16T14:46:12+07:00

This study discusses the popularity of Muzammil Hasballah as a millennial qari in the digital sphere, focusing on the use of social media and contemporary religious culture. The development of digital media has transformed the pattern of Islamic preaching communication from conventional forms into social media-based da’wah that is more flexible, interactive, and easily accessible to wider audiences. In this context, Muzammil Hasballah has become one of the most popular religious figures who successfully builds significant influence through Qur’anic recitation content on YouTube, Instagram, and other digital platforms. This study aims to analyze how Muzammil Hasballah’s popularity is shaped through the aesthetics of Qur’anic recitation, digital media culture, and changes in the religious consumption patterns of modern society. This study employs a qualitative method using a digital media analysis and library research approach. Data were collected through observations of social media content, digital documentation, and various literature related to digital da’wah, media culture, and contemporary religiosity. The findings reveal that the popularity of Muzammil Hasballah is influenced not only by his ability in Qur’anic recitation, but also by the power of media aesthetics, emotional closeness, and his ability to create spiritual experiences for digital audiences. In the digital era, Qur’anic recitation has undergone a transformation in its social function, becoming part of contemporary popular religious culture in which religious content is consumed as a medium for spiritual reflection, relaxation, and emotional healing. This study also finds that social media plays an important role in shaping new forms of religious authority through digital popularity, media visibility, and audience engagement. However, the culture of popularity in digital da’wah also presents challenges, particularly the tendency to emphasize virality and aesthetics rather than the depth of religious substance. Therefore, a balance between media quality and the substance of da’wah messages is necessary so that digital da’wah can maintain strong educational and spiritual values amid the development of contemporary media culture.

Transformasi Digital Lembaga Dakwah Haji dan Umrah dalam Pelayanan Jamaah di Era Digital

2026-05-17T16:21:42+07:00

Penelitian ini bertujuan untuk menganalisis transformasi digital lembaga dakwah haji dan umrah dalam meningkatkan kualitas pelayanan jamaah di era digital. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif dan jenis penelitian kepustakaan (library research). Data diperoleh melalui studi literatur dari buku, jurnal ilmiah, dan dokumen resmi yang berkaitan dengan transformasi digital pelayanan haji dan umrah. Hasil penelitian menunjukkan bahwa transformasi digital melalui digitalisasi administrasi, pembinaan manasik berbasis media digital, serta penggunaan aplikasi pelayanan mampu meningkatkan efektivitas pelayanan, kemudahan akses informasi, dan kepuasan jamaah. Selain itu, pemanfaatan media sosial, video conference, dan aplikasi digital membantu memperkuat komunikasi dan pendampingan jamaah secara lebih interaktif dan efisien. Namun, implementasi transformasi digital masih menghadapi tantangan seperti keterbatasan kompetensi digital sumber daya manusia, rendahnya literasi teknologi jamaah, dan risiko keamanan data digital. Oleh karena itu, diperlukan penguatan kualitas SDM, pengembangan sistem pelayanan digital yang terintegrasi, serta peningkatan keamanan teknologi informasi agar pelayanan jamaah dapat berjalan lebih optimal dan profesional.

From Passive Text to Active Agent: The Communicative Agency of Chatbots and Virtual Assistants in Everyday Interpersonal Communication

2026-05-16T19:42:49+07:00

From inactive text-processing systems, artificial intelligence (AI) technology's quick development has turned chatbots and virtual assistants into active communicative agents able to engage in daily interpersonal interaction. Modern AI-driven conversational systems such as chatbots, voice assistants, and generative AI platforms increasingly exhibit human-like interactional skills including empathy simulation, contextual understanding, customization, emotional sensitivity, and conversational continuity. The study examines the communicative agency of virtual assistants and chatbots inside digital interpersonal communication settings. The study synthesizes recent scholarly works gathered from peer-reviewed journals, conference proceedings, and open-access academic databases published between 2020 and 2026 using a qualitative systematic literature review technique. The article looks at how artificial intelligence-mediated communication changes the way people think about social presence, interpersonal communication, trust development, emotional engagement, and human interaction in general. Research reveal that chatbots are now seen as socially interactive agents able to sway attitudes, actions, emotional attachment, and communication results rather than just as technological interfaces. Further, the study finds anthropomorphism, conversational intelligence, emotional responsiveness, social presence, and adaptive communication styles to be key components influencing the perceived communicative agency of artificial intelligence systems. Still, authenticity, trust, ethical manipulation, dependency, misinformation, and emotional displacement remain major obstacles in human-AI contact. The study comes to the conclusion that the communicative evolution of artificial intelligence technologies indicates a significant change from conventional computer-mediated communication to AI-mediated interpersonal communication whereby conversational agents increasingly assume participatory roles inside social relationships, consumer interaction, education, healthcare, and digital culture. To guarantee responsible implementation of conversational bots in daily life, the research advises building ethical communication frameworks and human-centred AI governance policies.

Strategi Komunikasi Dakwah dalam Branding Islami PO Haryanto melalui Desain Visual Armada Bus

2026-05-16T14:30:32+07:00

Penelitian ini membahas strategi komunikasi dakwah melalui branding Islami pada visual armada Bus PO Haryanto sebagai bentuk dakwah kultural di ruang publik modern. Fenomena visual pada armada PO Haryanto menarik untuk dikaji karena memadukan simbol budaya Jawa seperti wayang dengan unsur religius Islam berupa tulisan sholawat, lafaz Arab, dan ikon Menara Kudus. Penelitian ini bertujuan untuk menganalisis makna simbolik visual armada bus, memahami bentuk dakwah visual yang dibangun melalui media transportasi publik, serta mengkaji strategi branding Islami yang digunakan PO Haryanto dalam membentuk citra religius perusahaan. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif analitis. Teknik pengumpulan data dilakukan melalui observasi visual terhadap armada bus, dokumentasi digital, dan studi pustaka. Analisis data menggunakan pendekatan semiotika Roland Barthes untuk mengkaji makna denotatif dan konotatif dari simbol-simbol visual yang digunakan. Hasil penelitian menunjukkan bahwa visual armada PO Haryanto tidak hanya berfungsi sebagai identitas perusahaan transportasi, tetapi juga sebagai media komunikasi dakwah visual yang bersifat simbolik dan persuasif. Simbol wayang merepresentasikan nilai moral, keberanian, spiritualitas, dan identitas budaya Jawa, sedangkan tulisan sholawat dan lafaz Arab membangun citra religius serta menghadirkan nuansa spiritual di ruang publik. Perpaduan budaya lokal dan simbol keislaman tersebut memperlihatkan bentuk dakwah kultural yang mengadaptasi strategi komunikasi Walisongo dalam konteks modern. Selain itu, branding Islami pada PO Haryanto berhasil membentuk emotional branding dan diferensiasi visual yang kuat di tengah persaingan industri transportasi. Penelitian ini menyimpulkan bahwa media transportasi publik memiliki potensi sebagai ruang dakwah kontemporer melalui komunikasi visual, simbol budaya, dan branding Islami yang mampu membangun kedekatan emosional dengan masyarakat secara persuasif.