Popularitas Qari Milenial dalam Ruang Digital: Analisis Dakwah Muzammil Hasballah melalui Media Sosial dan Budaya Religius Kontemporer

Abstract

This study discusses the popularity of Muzammil Hasballah as a millennial qari in the digital sphere, focusing on the use of social media and contemporary religious culture. The development of digital media has transformed the pattern of Islamic preaching communication from conventional forms into social media-based da’wah that is more flexible, interactive, and easily accessible to wider audiences. In this context, Muzammil Hasballah has become one of the most popular religious figures who successfully builds significant influence through Qur’anic recitation content on YouTube, Instagram, and other digital platforms. This study aims to analyze how Muzammil Hasballah’s popularity is shaped through the aesthetics of Qur’anic recitation, digital media culture, and changes in the religious consumption patterns of modern society. This study employs a qualitative method using a digital media analysis and library research approach. Data were collected through observations of social media content, digital documentation, and various literature related to digital da’wah, media culture, and contemporary religiosity. The findings reveal that the popularity of Muzammil Hasballah is influenced not only by his ability in Qur’anic recitation, but also by the power of media aesthetics, emotional closeness, and his ability to create spiritual experiences for digital audiences. In the digital era, Qur’anic recitation has undergone a transformation in its social function, becoming part of contemporary popular religious culture in which religious content is consumed as a medium for spiritual reflection, relaxation, and emotional healing. This study also finds that social media plays an important role in shaping new forms of religious authority through digital popularity, media visibility, and audience engagement. However, the culture of popularity in digital da’wah also presents challenges, particularly the tendency to emphasize virality and aesthetics rather than the depth of religious substance. Therefore, a balance between media quality and the substance of da’wah messages is necessary so that digital da’wah can maintain strong educational and spiritual values amid the development of contemporary media culture.